Saturday, January 26, 2008

The Thought for the Day: Be Weird

"Success is taking all the things that made you weird as a kid and getting someone to pay you for them when you're older."--David Freeman, Screenwriter

Friday, January 11, 2008

A Little-Known Source for Great Ad Ideas

Swipe files have been on my mind lately, and Ben Settles mentioned a great source of ads recently: old comic books.

As a recovered comic book geek, I remember those ads very well. Here are a few of my favorites:

Ah, good old Charles Atlas. These ads were great. Notice the little comic-style story in the left margin. Comics were the perfect place for these ads, comic book readers being a pretty picked-on bunch, after all. Here's a another version in all its four color glory:

These ads combined all the color, power and zap! of the comics with proven direct response principles. They don't run them like this anymore. Comics these days have gone to running image ads. To find some of these old gems, check out flea markets, antique stores, and the back issue bins of your local comic shop. Most comic books lose their value over time, so you can walk out with a box full of them for a few bucks, though many will run the same ads (many comic store owners protect their stock in protective plastic sleeves, so make sure it's OK with them to take a look at the inside back cover to see if there's an ad you want to take home).

Happy hunting!

Wednesday, January 9, 2008

Make it Happen in 2008

Will 2008 be your best year ever? Or more of the same? Will you go after your dreams this year, or spend next December 31st regretting the way your life is going?

The choice is up to you. I want to challenge everyone reading this to do whatever it takes to get their dreams off the ground this year. No excuses. We are all responsible for our failures and our successes.

So stand up, take a deep breath, and go for it.

And feel free to share your dreams in the comments.