Wednesday, October 31, 2007

A Special Halloween Treat

Now why didn't I think of this?

In honor of Hallowe'en, here's something marketing guru Daniel Levis put together for Clayton Makepeace, a marketing "seance" with late great copywriting legend John Caples.

James Palmer

Sunday, October 28, 2007

The Secrets to Headlines That Sell

I just found this great YouTube video featuring Web copywriter Trevor Cook on writing headlines. Check it out.

I'll be featuring more videos in the future. You can view them here.

In the meantime, I also found this giant headline swipe file. A good swipe file is a winning copywriter's secret weapon. You owe it to yourself to take a look at this amazing resource.

Wednesday, October 24, 2007

To Be the Best, You Must Study the Best

One of the best ways to beef up your copywriting skills in a hurry is simply to study the promotions of some of the greatest copywriters in the world, both living and dead.

And the best source I've found for old ads by long ago copywriters is Lawrence Bernstein's InfoMarketingBlog. Each post features a classic, long lost ad and some details about the famous copywriter who created it. Go there, print them out, read and study them, and most important of all, copy them out by hand or type them into your word processor. You'll be surprised at how quickly you catch on.

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