This is the first in what will be a continuing series covering books that should be on every copywriter's bookshelf within arm's reach. This time around I'd like to tell you about Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words by Joe Vitale.
I've just started reading this one, but I can't put it down. Joe Vitale really knows how to create hypnotic writing! In this book, he shows you step by step, including lots of real world examples, how to create sales copy that your customers won't be able to stop reading. I'm going to copy some of the sales letter examples he uses for my swipe file. This book is a must for anyone interested in copywriting.
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